Indus Appstore Hits 10-Crore Device Mark
Chennai: Indus Appstore, India’s Android app marketplace, has announced that it has reached the milestone of being installed on 10 crore devices. The app store’s localized feature, allowing users to discover apps in 12 Indian languages along with English, has been a key factor in its success.
User Insights
- 40% of users navigate the app store in a regional language, with Hindi, Marathi, Tamil, and Gujarati being the most popular languages.
- Gen-Z and Gen-Y make up 93.5% of the app store’s userbase, with 33.7% of users aged 18-27 and 59.8% aged 28-44.
- 70.6% of users are from Tier 3 regions, demonstrating strong rural and small-city penetration.
Popular App Categories
- Social Media apps are the most popular nationwide, followed by Communication, Entertainment, and Finance apps.
Priya M Narasimhan, Chief Business Officer, Indus Appstore, said: “It’s a proud moment for all of us to cross the 10-crore milestone. We will continue to offer our users a seamless, safe, and rich app selection experience.”
