Jos Alukkas Presents ‘My Best Friend’s Wedding’, Starring Dulquer Salmaan, Keerthy Suresh
Chennai: Jos Alukkas, one of India’s leading jewellery brands known for quality craftsmanship and contemporary designs, has unveiled its latest brand campaign titled ‘My Best Friend’s Wedding’, featuring actors Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam.
The campaign captures how weddings are experienced today—marked by clarity of choice, shared decision-making, and a collective spirit. Rooted in the brand’s long-standing association with weddings across generations, the film reflects the evolving nature of celebrations while retaining the enduring significance of commitment and togetherness.
Set against the backdrop of a wedding, the film brings together three distinct perspectives. Dulquer Salmaan represents a confident, contemporary presence, Keerthy Suresh embodies familiarity drawn from modern wedding narratives, while Suhasini Maniratnam adds depth shaped by lived experience. Together, they lend balance and quiet conviction to the story. Jewellery is portrayed as an integral part of the moment—present naturally, without overt emphasis.
Commenting on the campaign, Varghese Alukkas, Managing Director, Jos Alukkas, said, “Weddings mark moments of companionship and commitment. Over the years, we have seen people make these choices with greater clarity and confidence. This campaign reflects that belief, where jewellery quietly becomes part of a meaningful celebration.”
Paul Alukkas, Managing Director, Jos Alukkas, noted that contemporary jewellery design is increasingly influenced by how people live with their jewellery beyond the wedding day. “The film reflects this shift, where jewellery belongs naturally to the occasion without drawing attention to itself,” he said.
John Alukkas, Managing Director, Jos Alukkas, added, “Weddings are collective celebrations. This film captures that shared spirit, where the moment feels complete because it is supported by everyone present.”
Sharing insights into the creative process, Anjo Jose Kandathil, Creative Director & Co-Founder, Toki Creative Collective, said the film was driven by storytelling intent. “We wanted to tell a story that stays with people and sparks conversation. Jos Alukkas’ legacy of crafting emotionally resonant narratives gave us the space to bring this story to life with incredible talent, both on and off screen.”
With My Best Friend’s Wedding, Jos Alukkas continues to reflect real, contemporary celebrations, reinforcing its place in moments that are chosen, shared, and remembered.
