JSW Paints ropes in Dulquer Salmaan as Brand Ambassador for South Markets
Bengaluru, October 4, 2024: JSW Paints, India’s leading environment-friendly paints company and part of the US$24 billion JSW Group, signed acclaimed actor Dulquer Salmaan as its Brand Ambassador for the Southern markets.
This strategic partnership marks an exciting chapter for JSW Paints as it strengthens its bond with customers in Southern India. The company released its new campaign “Khoobsurat Soch” today featuring brand ambassadors Dulquer Salmaan and Alia Bhatt. The new campaign is being launched across television channels, digital and other platforms.
In the visually captivating film, Dulquer Salmaan and Alia Bhatt invite everyone to embark on a journey of self-expression with JSW Paints. The soundtrack of the film is composed by the maestro Gulzar, making it beautiful mix of visual and auditory experience for audience. Conceptualised by TBWA\India, the film captures JSW Paints’ diverse range of eco-friendly paints.
Commenting on the association Mr. AS Sundaresan, Joint MD & CEO of JSW Paints said, “We are thrilled to welcome Dulquer Salmaan to the JSW Paints family. His immense popularity, the variety of roles and performances and genuine connection with the people make him an ideal choice to represent our brand. We believe his association will take our idea of Think Beautiful closer to consumers.”
Known for his versatile performances and widespread appeal, Dulquer Salmaan embodies elegance, authenticity and innovation. These values resonate deeply with JSW Paints’ commitment to excellence and customer-centricity.
Commenting on his association with JSW Paints, renowned actor Dulquer Salmaan said, “I am thrilled to be associated with JSW Paints, a young brand that stands for excellence and innovation in the paint industry. I am glad to be associated with a company that shares my values and commitment to quality. I look forward to contributing to JSW Paints’ journey with Think Beautiful and connecting with consumers.”
JSW Paints aims to deepen its engagement with customers, drive brand visibility and strengthen market presence in the southern India. The company is poised to introduce campaigns and initiatives featuring Dulquer Salmaan to reach the diverse consumer base across Southern states.
