Kalyan Jewellers Celebrates Bengal’s Craftsmanship with Sharod Utsav Campaign

National: Kalyan Jewellers has launched a festive digital campaign for Sharod Utsav, featuring Bengali actors Ritabhari Chakraborty and Subhrajit Dutta. The film pays tribute to Bengal’s rich cultural heritage by drawing a visual and emotional parallel between two iconic symbols—Goyna Bori and Sonar Goyna (gold jewellery)—highlighting the region’s legacy of artistry and celebration.

Sharod Utsav, Bengal’s most anticipated cultural festival, is portrayed in the campaign as a blend of devotion, craftsmanship, and community spirit. Through evocative storytelling, the film captures the essence of the season, presenting it as a timeless emotion that bridges nostalgia and aspiration.

Reflecting Kalyan Jewellers’ commitment to tradition with a modern touch, the campaign also introduces festive offers. Customers can avail up to 50% off* on making charges for plain gold jewellery, 40% off* on temple and antique designs, and 30% off* on premium gold collections. The brand’s advance booking option with rate protection further ensures value and peace of mind during the festive shopping season.

Kalyan Jewellers continues to reinforce its promise of trust and transparency through its 4-Level Assurance Certificate. This includes purity certification, free lifetime maintenance, detailed product information, and clear exchange and buy-back policies—making each purchase a lasting symbol of love and legacy.

This Sharod Utsav, Kalyan Jewellers invites families to celebrate with jewellery that honours tradition, fosters connection, and reflects timeless beauty