KISNA Diamond and Gold Jewellery gives away 100 cars to lucky customers as part of #Abki Baar Aapke Liye campaign
Mumbai: KISNA Diamond and Gold Jewellery gave away 100 Maruti Celerio cars to lucky customers, spread across the country. The cars were handed over to winners simultaneously at X cities, as part of the grand conclusion of #Abki_Baar_Aapke_Liye campaign. Over 51,219 people participated in this engaging initiative, making it one of the most significant campaigns in KISNA’s history as well as the industry.
The campaign, which went live on September 1, 2024, and concluded on January 18, 2025, offered participants the chance to win a car through a purchase of diamond, platinum, or solitaire jewellery worth ₹20,000 or more, or gold jewellery worth ₹50,000 or more. Customers had the option to participate in a lucky draw and win a Maruti Suzuki Celerio. This is a testament to KISNA’s dedication to creating unforgettable moments for its patrons.
As part of the campaign’s grand finale, KISNA selected 104 winners from across India. North India saw maximum participation with 20,795 participating customers, followed by other regions. The winners received the keys to their cars at special events curated for the same, across states, including Delhi, Haryana, Punjab, Maharashtra and Tamil Nadu among others.
Ghanshyam Dholakia, Founder & Managing Director of Hari Krishna Group, stated, “The overwhelming participation from jewellery buyers in the #Abki_Baar_Aapke_Liye campaign, is a testament to the trust and affection our customers have for KISNA. This campaign celebrates the spirit of sharing joy and rewarding our loyal patrons with the opportunity to win something truly extraordinary.”
Parag Shah, Director of KISNA Diamond & Gold Jewellery, further emphasized, “This campaign underscores our commitment to connecting with every Indian household. The excitement and engagement seen during this period reflect the deep bond KISNA shares with its customers, blending tradition, modernity, and trust in every piece of jewellery we offer.”
The winners were informed through tele-calls on the same day as the delivery of the vehicles t, to, maximise excitement and make it memorable. KISNA’s regional presence has also made it possible to reward participants from remote areas as well, offering everyone a fair chance to be a part of this grand celebration.
KISNA’s #Abki_Baar_Aapke_Liye campaign has redefined customer engagement by providing a unique opportunity to experience the magic of jewellery shopping while celebrating life’s moments in the most spectacular way.
