KPMG in India and Exacaster Form Strategic Alliance to Enhance Telecom Customer Engagement
Chennai: KPMG in India has partnered with Exacaster, a global expert in AI-driven Customer Value Management (CVM) technology solutions, to revolutionize customer engagement in the telecommunications sector. This alliance aims to provide telecom operators with cutting-edge solutions to improve customer data analytics, retention strategies, churn management, and overall business efficiency.
Enhancing Customer Engagement and Business Growth
The partnership will enable telecom operators to access accelerated value realization, integrated expertise, and wide-ranging technology solutions. By combining KPMG in India’s strategic consulting with Exacaster’s proprietary CVM solution, the alliance will provide businesses with data-driven insights and execution frameworks tailored to evolving needs. This will help shape customer engagement strategies in new ways, drive personalized engagement, enhance retention, and deliver measurable business outcomes.
Key Benefits of the Alliance
- Accelerated Value Realization: Telecom operators can identify new growth opportunities and enhance retention strategies, translating insights into measurable business impact.
- Integrated Expertise: A unique blend of KPMG in India’s strategic consulting and Exacaster’s proprietary CVM solution provides businesses with data-driven insights and execution frameworks.
- Wide-Ranging Technology Solutions: The partnership supports various customer value initiatives, including segmentation, upselling, retention modeling, and compliance.
- Scalability and Customization: Tailored technology solutions align with the diverse needs of telecom operators across various geographies.
- Risk Management & Governance: Robust compliance and governance frameworks ensure secure customer data usage and adherence to evolving regulatory landscapes.
Expert Insights
Akhilesh Tuteja, Partner and Head of Clients and Markets, KPMG in India, emphasizes the need for telecom operators to enhance customer experiences and differentiate themselves in a competitive market. “Our alliance with Exacaster brings together advanced AI-driven capabilities and deep telecom expertise to enable real-time decisioning, hyper-personalized engagement, and agile value delivery,” he said.
Purushothaman KG, Partner and Head, Technology Transformation and Telecom, KPMG in India, highlights the importance of refining Customer Value Management strategies to drive personalized and data-driven customer interactions.
