Magnum Unveils New Flavor: Magnum Pistachio, with Kareena Kapoor Khan
National: Magnum, the iconic ice cream brand known for its luxurious Belgian chocolate, has introduced a new flavor, Magnum Pistachio, after eight years. The new flavor combines Magnum’s signature crack with the richness of pistachios, offering a unique blend of creaminess and nuttiness.
- New Flavor Launch: Magnum Pistachio is the brand’s latest offering, featuring rich pistachio ice cream wrapped in thick Belgian chocolate and roasted pistachios.
- Partnership with Kareena Kapoor Khan: Bollywood’s style icon has partnered with Magnum to promote the new flavor, embodying the brand’s signature sophistication.
- Luxury and Indulgence: The new campaign celebrates pleasure in its purest form, inviting consumers to indulge in a world of luxury and delight.
Kareena Kapoor Khan, Brand Ambassador for Magnum, said, “I’m so happy to launch Magnum’s latest creation – the all-new Magnum Pistachio! Rich, pistachio ice cream wrapped in thick Belgian chocolate and roasted pistachios – pure bliss!” Toloy Tanridagli, Head of Ice Cream Business, HUL, added, “With Magnum Pistachio, we are bringing an ingredient that defines luxury and one of the most trending flavours globally to Indian consumers.”
Vishal Bagade, Executive Creative Director, Lowe Lintas, said, “Launching Magnum Pistachio was a big responsibility which we at Lowe Lintas were more than happy to fulfill. Our aim was to evoke luxury and pleasure through storytelling.” The campaign features Kareena Kapoor Khan and is titled ‘Pleasure Studio’, an ode to indulgence.
