Meera Music Celebrates Tamil New Year with Global Season 3 Launch

Chennai: Meera Music, a music platform from Meera, CavinKare’s iconic hair care brand, has launched its Season 3 with a global heartbeat. The launch features a K-pop inspired song ‘Tamil-K Gethu’, a cultural crossover between Tamil Nadu and Korea.

The song is composed by Tamil music director Dharan Kumar in collaboration with K-pop artist Aoora. It explores the cultural parallels between Tamil and Korean traditions, including shared values and vibrant traditions.

• The song fuses K-pop’s energy with Kollywood’s soul, set in stunning Chettinadu-inspired rural backdrops.
• It features iconic cultural elements like Kolams, Bharatnatyam, Kandangi sarees, and traditional South Indian instruments.
• The collaboration highlights the shared values of Tamil and Korean heritage, including respect for elders and cultural expression through music and dance.

Rajat Nanda, Business Head – Personal Care, CavinKare, said, “This collaboration is a testament to how deeply connected cultures can be—even continents apart.” K-POP Singer Aoora added, “Tamil culture has always fascinated me. This song is my tribute to that connection.” Music Director Dharan Kumar said, “This collaboration was unlike anything I’ve done before. It’s a cultural conversation, and I’m proud to be part of it.”