MMTC-PAMP Launches New Film Series to Revamp Wedding Gifting Culture in India
Bengaluru: MMTC-PAMP, India’s only London Bullion Market Association Good Delivery gold and silver refiner, has unveiled a new film series campaign titled ‘A Legacy of Gifting Tradition’ to redefine the gifting culture at Indian weddings.
The four-part wedding film series showcases MMTC-PAMP’s curated range of gifting products, highlighting traditional customs and cultural nuances from different regions of India.
Vikas Singh, Managing Director & CEO of MMTC-PAMP, stated, “Our products mirror the values, customs, and traditions of Indian culture. We offer the purest 24k 99.99%+ gold and silver products, ideal for gifting during auspicious occasions.”
The campaign aims to transform the gifting culture around weddings, promoting MMTC-PAMP’s purest gold and silver products as valuable and long-lasting gifts.
Kashish Vasishta, Deputy General Manager – Marketing & Ecommerce at MMTC-PAMP, added, “Our products are meticulously crafted to be cherished and passed down through generations, changing the narrative of wedding gifting in India.”
