Mountain Dew Launches New 400ml PET Pack at ₹20
Chennai: Mountain Dew, PepsiCo India’s bold and fearless beverage brand, has announced the launch of its new 400ml PET pack at an affordable price of ₹20. This disruptive launch expands Mountain Dew’s price-pack architecture, delivering greater value and accessibility while staying true to its iconic philosophy of “Darr Ke Aage Jeet Hai.”
New TVC Campaign Featuring Hrithik Roshan
To mark this launch, Mountain Dew has unveiled a high-octane TVC campaign featuring celebrity brand ambassador Hrithik Roshan. The adrenaline-fuelled film showcases Hrithik in a gripping outdoor adventure, confronting a daunting natural obstacle and facing fear head-on. The campaign perfectly captures the essence of courage and triumph that defines Mountain Dew.
Embracing Courage and Triumph
According to Hrithik Roshan, “Fear is something we all face, but it’s courage that defines us. The latest Mountain Dew campaign reiterates the power of embracing courage and taking that leap of faith.” Akankshaa Dalal, Category Head, Mountain Dew, PepsiCo India, added that the launch of the ₹20, 400ml PET pack is another step in making the Dew experience more accessible while staying true to the brand’s bold identity.
Delivering Greater Value
The new pack delivers greater value without compromise, backed by consumer insights. With this innovation, Mountain Dew continues to inspire fans to embrace challenges head-on and experience the thrill of the brand’s iconic beverage.
