NXTFACE Appoints Cricketer Jemimah Rodrigues as National Brand Ambassador Ahead of WPL
National: NXTFACE, India’s first AI-driven Gen Z skincare brand, has announced Indian cricketer Jemimah Rodrigues as its National Brand Ambassador ahead of the upcoming Women’s Premier League (WPL) season.
As part of the association, NXTFACE will roll out an integrated marketing campaign during the WPL, featuring a new television commercial starring Jemimah Rodrigues. The campaign will be supported by high-impact visibility across television, OTT platforms, digital media, and social-first activations aimed at engaging Gen Z audiences during one of India’s most-watched sporting seasons.
Jemimah Rodrigues, known for her fearless approach and expressive personality, reflects the brand’s core philosophy of embracing transformation and self-confidence. Founded by Gen Z entrepreneurs Dhamyanthi and Sweta, NXTFACE focuses on supporting young consumers through their “second-face” transition—from adolescence to young adulthood—using technology-driven, personalised skincare solutions.
Commenting on the partnership, Dhamyanthi, Founder, NXTFACE, said, “Women’s cricket today stands for resilience, confidence, and breaking barriers—values that strongly resonate with NXTFACE. Jemimah represents a generation that is authentic and unapologetically itself. This partnership strengthens our connection with young consumers across the country.”
Jemimah Rodrigues said the brand’s message aligned closely with her own journey. “Confidence comes from understanding and accepting yourself through every phase of change. NXTFACE encourages young people to be comfortable in their own skin, which is something I truly believe in,” she said.
NXTFACE is India’s first skincare brand built around a camera-activated, AI-powered skin analysis interface, offering formulations tailored for young Indian skin and lifestyles. The brand continues to expand its presence across digital platforms, e-commerce, retail, and experiential touchpoints nationwide.
The appointment of a National Brand Ambassador marks a significant milestone in NXTFACE’s growth journey, reinforcing its ambition to build a culturally relevant, youth-driven skincare brand in India.
