Olive by Embassy Launches Hotel in Hyderabad’s Hitech City, Expands Metro Strategy
Mumbai: Olive by Embassy, the tech-led hospitality brand of Embassy Group, has announced its entry into Hyderabad with the launch of Olive Hotel – Hitech City, a 73-key property in Madhapur.
Situated on 100 ft Road, the new hotel is strategically located in the heart of Hyderabad’s bustling business district, minutes away from major IT parks, corporate campuses, and lifestyle hubs.
The debut marks a significant milestone in Olive’s expansion into India’s top metro markets. Hyderabad, a national hub for global capability centres (GCCs), multinationals, and technology talent, continues to emerge as one of the country’s fastest-growing hospitality corridors, particularly across the Hitech City–Gachibowli nexus.
Kahraman Yigit, CEO & Co-founder, Olive by Embassy, said:
“Hyderabad has evolved into a powerhouse for global technology and enterprise. As multinational companies expand and business travel intensifies, the market is demanding hospitality that is consistent, efficient, and technology-enabled. Our debut in Hitech City reflects Olive’s commitment to meeting this demand with a new standard of smart, organised accommodation.”
Property Highlights
- 73 contemporary rooms across a standalone G+7 building
- 45-seater restaurant and a fully equipped fitness centre
- Designed for corporate travellers, long-stay guests, and tech professionals on short projects, relocations, or training programs
Tech-Led Hospitality Model
In line with Olive’s signature approach, the hotel operates without a conventional front desk. Guests benefit from:
- AI-enabled check-in and live video reception
- Cloud-based service systems for instant requests
- Smart room controls and predictive maintenance
This frictionless model aims to deliver a faster, more intuitive stay experience, catering to frequent business travellers with demanding schedules.
Expansion Plans
Hyderabad will serve as a strategic anchor for Olive’s South India growth. The brand plans to add 10 hotels across Telangana in the next 12–18 months, targeting high-demand micro-markets around Hitech City, Kukatpally, the Financial District, and the airport corridor. Nationally, Olive is on track to open 100 locations in 2026, with Hyderabad playing a pivotal role in its metro portfolio.
Olive by Embassy already operates across Bengaluru, Mysore, Chikmagalur, Vijayawada, and Pune. The company recently introduced Open Hotels, the world’s first remote, AI-native hotel operator, and in 2024 signed a Strategic Licensing Agreement with Hilton to bring 150 Spark by Hilton Hotels to India.
