Pothys Swarna Mahal Partners with Salesforce to Revolutionize Customer Experience
Chennai: Pothys Swarna Mahal, a leading premium jewellery business, has collaborated with Salesforce to enhance customer engagement, streamline operations, and deliver personalized shopping experiences.
This partnership leverages Salesforce Marketing Cloud, Service Cloud, and Commerce Cloud to create a unified, omnichannel experience for customers. AI-powered solutions enable targeted marketing campaigns, real-time promotions, and seamless customer support.
Ashok Pothy, Founder/Director, Pothys Swarna Mahal, stated, “Our collaboration with Salesforce has integrated our service channel automation, AI-driven marketing, and omnichannel engagement, redefining customer experience through innovation and technology.”
Mankiran Chowhan, Vice President, Financial Services & Consumer Industries, Salesforce India, added, “Our partnership with Pothys Swarna Mahal demonstrates the power of AI-powered solutions in transforming retail experiences. We’re excited to support them on this journey.”
Pothys Swarna Mahal plans to expand its technology investments, including building a hybrid e-commerce system on Salesforce Commerce Cloud and refining Digi Gold processes through AI. The company aims to drive 20% of its sales through digital channels by FY30.
