PRISM Launched to Bridge Gap Between Business Rankings and Real Investments
Mumbai: PRISM (Primus Regional Investment Suitability Matrix), a groundbreaking framework, has been introduced to help policymakers assess and enhance investment readiness across regions. PRISM provides a data-driven, multi-dimensional evaluation of investment attractiveness, going beyond conventional ease-of-doing-business rankings.
Developed with insights from over 100 CXOs, PRISM offers a holistic, investor-centric roadmap for driving economic growth. The framework integrates nine key factors and 64 sub-factors, categorized into four dimensions:
- Cost of Doing Business
- Speed of Doing Business
- Ease of Doing Business
- Ease of Living
PRISM aims to empower policymakers with actionable insights to:
- Benchmark regions against real investor expectations
- Identify key bottlenecks affecting investment inflows
- Implement targeted interventions for improving business ecosystems
- Strengthen policy frameworks for long-term investment sustainability
Shri Amitabh Kant, G20 Sherpa, Government of India, emphasized the importance of evolving beyond traditional ease-of-doing-business measures. Kanishk Maheshwari, Co-Founder & MD, Primus Partners, stated that PRISM is designed to capture the realities of investment decisions, offering policymakers a results-oriented tool to enhance regional competitiveness.
