Rajparis Unveils New Identity, Shruti Haasan as Brand Face, and Blue Jewel at ECR
Announced its Golden Jubilee Vision of entering 500Cr revenue club by 2030
Chennai: As it steps into a bold new era ahead of its golden jubilee in 2030, Rajparis, one of Chennai’s most respected real estate names, has announced its Vision 2030 with three landmark developments that mark a transformational moment in its journey: the unveiling of a refreshed brand identity, the appointment of Shruti Haasan as its first-ever brand ambassador, and the launch of a boutique luxury project, Blue Jewel, on East Coast Road (ECR).
With this renewed identity, Rajparis is aiming to become a 500crore revenue company by 2030, driven by strategic expansion, elevated construction and design standards, and deeper customer engagement. Through its allied venture, Anandam, Rajparis has already consolidated over 1 million square feet of prime land parcels in Chennai, earmarked for the development of lifestyle-focused residential and mixed-use communities. Additionally, the company is actively exploring expansion into increasingly becoming high-potential markets in RoTN, beginning with Kancheepuram and Madurai, extending its legacy of trust and quality to a broader audience.
At the heart of this transformation lies a story of legacy and emotion. The name Rajparis was lovingly coined by the company’s two founders – both qualified engineers – by combining the names of their parents as a tribute to the people who shaped their values. What began as a gesture of love and respect has grown into a philosophy that defines the brand: treating every customer like family and building homes with the same care and integrity they would offer their own loved ones.
Commenting on this milestone development, the founders of Rajparis – Satchidanandam, Chairman and Jeyakumar, Managing Director said, “This name is our story – it carries our parents’ blessings and our promise to treat every customer like our own family. Every project we create is guided by the values we grew up with – trust, respect, and care that comes from the heart.”
Over the past 45 years, Rajparis has earned the trust of thousands of families by delivering homes defined by quality, reliability, and human connection. The founders’ engineering backgrounds bring unmatched technical depth to every project, further strengthening the brand’s credibility in a competitive real estate landscape.
Joining this exciting new phase is acclaimed actor and multifaceted artist Shruti Haasan, who now serves as the face of the brand. Known for her elegance, authenticity, and versatile style, Shruti perfectly embodies the contemporary, refined lifestyle that Rajparis envisions.
Commenting on her collaboration, Actor Shruti Haasan added, “I’m delighted to associate with Rajparis, a brand that stands for trust and timeless value. Their passion for crafting exceptional homes deeply resonates with my belief in thoughtful design and meaningful experiences.”
Anchoring the new brand vision is the launch of Blue Jewel, a boutique luxury project designed for just 55 privileged families, located in the serene surroundings of Muthukadu on ECR. These expansive 3BHK residences, each spanning 2,200 sq. ft., offer triple panoramic views – of the Bay of Bengal, the Muthukadu Lake, and the historic Buckingham Canal – making them one of Chennai’s most unique living experiences.
Commenting on the future plans, Rajkumar Satchidanandam , Director of Rajparis said, “Our new identity, our association with Shruti Haasan, and the launch of Blue Jewel mark a defining moment for Rajparis. With Blue Jewel, we are setting new benchmarks in boutique luxury projects while remaining deeply rooted in the values that have guided us for 45 years. As we look to the future, we are committed to carrying forward our legacy through innovation and technology-driven excellence.”
