Right to Protein Initiative Launches #TheRightWayToProtein Campaign, Emphasizing Quality and Sustainability
Chennai: On World Protein Day 2025, the Right to Protein initiative, powered by the U.S. Soybean Export Council (USSEC), launched its #TheRightWayToProtein campaign, focusing on promoting informed, balanced, and sustainable protein choices.
The initiative, now in its 6th year, aims to educate people about the importance of quality protein, accessibility, and sustainability. Manan Vora, Orthopedic Surgeon, emphasized, “Not all protein is created equal. It’s essential to focus on high-quality, diverse sources of protein that are sustainable and beneficial for long-term health.”
Deeba Giannoulis, Regional Head of Corporate Affairs SAASSA at USSEC, stated, “Our aim is to bridge the knowledge gap around protein and inspire consumers to make informed dietary choices. The right mix of protein sources can play a transformative role in improving overall nutrition and well-being.”
The campaign has garnered support from industry partners, including Hello Tempayy and SuperYou, a protein food and supplements brand co-founded by Ranveer Singh. Siddharth Ramasubramanian, CEO & Founder of Hello Tempayy, said, “We’re building awareness and driving category adoption, making protein choices easy to incorporate into daily life.”
The Right to Protein initiative has expanded its reach across South Asia, promoting sustainable, nutrient-dense protein solutions.
