Screen Awards 2025 Goes Digital-First on YouTube
Bangalore: The Indian Express Group has reimagined the Screen Awards 2025, a celebration of Indian cinema and storytelling, with a digital-first approach on YouTube. This iconic event blends editorial credibility, cultural legacy, and digital reach, with winners chosen by the independent Screen Academy.
A New Era of Storytelling
The awards will stream on YouTube, offering open access to global audiences. Bollywood stars will share the spotlight with YouTube’s most influential creators, who will be involved in every aspect of the three-month-long festival. This digital-first approach reflects the shift in how audiences consume entertainment, driven by trends in India’s entertainment landscape.
Partnership with YouTube
YouTube, with its unparalleled reach in India and globally, is the ideal home for the Screen Awards. The platform reaches four out of five internet users in India aged 18 and older, and entertainment videos generated over 7.5 billion daily views worldwide in 2024.
Cultural Significance
The Screen Awards has a legacy of firsts, including being the first jury-based film award in India. With this partnership, the awards mark another first for India, building on its reputation for presenting the nation’s most credible and coveted awards.
