super.money Diversifies into Travel with FLIGHTS Launch
Chennai: super.money, a leading UPI-first platform in India, has announced the launch of FLIGHTS, a reimagined flight booking experience designed specifically for Gen Z travelers. This new feature, powered by Cleartrip, enables users to book domestic flights seamlessly via UPI while unlocking an exclusive 5% benefit that stacks on top of other offers.
The FLIGHTS feature allows users to book flights using UPI, aligning with Gen Z’s preference for ease, instant gratification, and debt-free financial choices. This move reflects super.money’s larger vision to make UPI not just about daily spends but about enabling life’s bigger moments too. With FLIGHTS, super.money strengthens its position as a trailblazer, transforming UPI from a basic transaction tool into a platform for meaningful, high-value commerce.
Recent Cleartrip data highlights that Gen Z consumers are driving a shift in travel behavior, opting for solo experiences, prioritizing comfort and personal freedom, and choosing UPI and debit cards over credit-based payments. In fact, Gen Z leads in UPI usage, with 10% more UPI transactions than any other cohort. super.money is directly addressing this shift by giving young Indians a way to book flights using just UPI – without sacrificing rewards, benefits, or control.
Prakash Sikaria, Founder & CEO of super.money, emphasizes the value of FLIGHTS, saying, “With ‘FLIGHTS,’ we are embedding value directly into travel bookings on UPI.” Manjari Singhal, Chief Business and Growth Officer at Cleartrip, notes the trend of UPI adoption among flight bookers, particularly among Gen Z travelers, who are drawn to the ease, speed, and debt-free nature of UPI transactions.
The launch of FLIGHTS cements super.money’s role as a category-defining force and a one-stop destination for India’s new-age consumers looking for simplicity, control, and real-time value. With 85% of digital transactions in India now taking place via UPI, super.money is building an ecosystem that meets the expectations of Gen Z users, where payments are empowering and not just functional.
