Swiggy Launches Giftables, an On-Demand Instant Gifting Platform
Chennai: Swiggy, India’s pioneering on-demand convenience platform, has entered the gifting space with Giftables, a new category designed to help users effortlessly discover thoughtful, personalized gifts for every occasion and relationship. Giftables offers expertly curated gifts across categories, including premium chocolates, cakes, flowers, electronics, jewelry, toys, and more. The service is available through the Swiggy app and is already live in Bangalore, with plans to expand to Mumbai, Delhi, and other metros in the coming days.
Simplifying Gifting with Giftables
Giftables makes gifting easy, heartfelt, and hassle-free, all in minutes. Users can browse by occasion, recipient, or category to find the perfect gift and combine high-quality gift options in a single order. The platform also allows for personalization, enabling users to create unique combinations such as a cake from their favorite bakery along with flowers or sweets with perfume. Deliveries can be made to the gifter or directly to the giftee within 10-60 minutes.
AI-Powered Gifting Chatbot
In the coming weeks, Swiggy will launch an AI-powered gifting chatbot that recommends items based on the occasion, relationship, recipient’s personality, and interests. This feature will further enhance the gifting experience, making it even more personalized and convenient for users.
Festive Season Launch
Giftables has been launched just in time for the year-end festive season, aiming to take the stress out of gifting while keeping the gesture personal. According to Phani Kishan, Co-Founder and Chief Growth Officer, Swiggy, “With Giftables, we’re solving a real consumer pain point. Gifting is often last-minute and full of uncertainty.” With Giftables, users can send thoughtful gifts in under an hour, without juggling multiple platforms or settling for uninspired gifts.
