Taneira Launches First-Ever 40% Off Sale on Sarees and Ethnic Wear

Chennai: Taneira, a TATA product, has announced its first-ever nationwide sale, offering up to 40% off on a wide range of ethnic wear products, including sarees, ready-to-wear ensembles, unstitched kurta sets, and festive lehengas. The sale aims to kick-start the festive season and give consumers an opportunity to stock up on pure and authentic products.

Key Highlights

• Taneira has recorded a ~30% growth in FY25 and has had an impressive start to FY26 driven by strong wedding shopping sentiment.
• The brand has a strong nationwide network of 80 stores across 41 cities, positioning itself as a go-to ethnic wear destination.
• The sale offers discounts on a wide range of products, including Banarasis, Kanjeevarams, Jamdanis, and Tussars, crafted from pure and natural fabrics.

Somprabh Kumar Singh, Chief Sales and Marketing Officer, said, “This is the first time we’re offering discounts across such a wide range, with products available at up to 40% off. The offer is just an added benefit along with experiencing the richness and purity that Taneira stands for.”

Taneira proudly offers Certification for Pure Zari Kanjeevarams as a mark of genuine craftsmanship, ensuring every piece celebrates India’s rich textile heritage.

Customers can avail the offer at Taneira Showrooms in Velachery, Adyar, Royapettah, Pondy Bazar, and Anna Nagar.