Tasva Launches Festive and Wedding Collection in Chennai
Chennai: Tasva, the Indian menswear brand, has launched its festive and wedding collection at Express Avenue Mall in Chennai. The brand, known for its luxurious and elegant designs, has opened its doors to a spectacular flagship store in the heart of the city. Spanning 2500 sq ft, the store offers a unique shopping experience for the modern Indian man.
The Store Experience
Designed to reflect the harmony of tradition with contemporary aesthetics, the store draws inspiration from India’s history and heritage. The store showcases Tasva’s festive collection, featuring stunning kurta sets and kurta bundi sets with vibrant screen prints and modern silhouettes. The wedding collection offers luxurious sherwanis, achkans, and innovative angrakha sherwanis, crafted from opulent fabrics and detailed with intricate embroidery work.
Kollywood Celebrity Harish Kalyan Graces the Launch
Kollywood celebrity Harish Kalyan was present at the launch event, expressing his excitement about being part of the festive launch. “It’s a special feeling to be here in Chennai, especially with the festive season just around the corner,” he said. “Tasva’s collection is perfect for these occasions, allowing men to celebrate in style without compromising on comfort.”
Tasva’s Expansion Plans
The Chennai store marks a significant milestone in Tasva’s strategic expansion in the southern region. The brand has already established a presence in Bangalore, Hyderabad, Kochi, and recently Pune. According to Ashish Mukul, Brand Head of Tasva, “Chennai was a natural choice for our store due to its rich cultural heritage and status as a fashion and lifestyle hub.” Tasva aims to offer a luxurious shopping experience, blending tradition with modernity, and catering to the evolving tastes of India’s cosmopolitan man.
