Third Wave Coffee Launches Pizza with “Slice of Joy” Campaign
Mumbai: Third Wave Coffee, known for its high-quality coffee and community-first experiences, has launched a new range of pizzas with the “Slice of Joy” campaign.
The campaign features a catchy jingle “Sip Sip Bite” that showcases the community celebrating the pairing of pizza and signature coffee blends. Over 1000 Third Wave Coffee baristas across India participated in a celebratory dance move to bring the jingle to life.
“With ‘Slice of Joy,’ we’re inviting customers to experience something new,” said Ayush Bathwal, Co-founder, Third Wave Coffee. “The ‘Sip Sip Bite’ jingle isn’t just a song – it’s a celebration of our baristas, our culture, and this exciting new chapter.”
The new pizza range is now available across 140+ Third Wave Coffee cafes in India. The “Sip Sip Bite” jingle will be played three times daily at all locations, adding a fun element to the coffee experience.
