Third Wave Coffee and HarperCollins India Launch “Paperbacks & Pour Overs”
Mumbai: Third Wave Coffee and HarperCollins India have launched “Paperbacks & Pour Overs”, an initiative celebrating the joy of reading over coffee. The partnership aims to create warm and welcoming corners for readers and coffee lovers at select Third Wave Coffee cafés.
Select Third Wave Coffee cafés will feature a handpicked HarperCollins Discovery Set of popular and bestselling titles. The book selection will be refreshed periodically to ensure new titles to explore. The initiative aims to transform each café into a cozy reading nook.
Rajat Luthra, CEO, Third Wave Coffee, said: “At Third Wave Coffee, we’ve always believed that our cafés are more than just places to grab a great cup — they’re where people pause, connect, and create.”
Shabnam Srivastava, GM Marketing, HarperCollins India, added: “We are thrilled to have Third Wave Coffee as our partners to jointly build up on the bond between coffee and books.”