General

Walmart Vriddhi to Empower 100,000 MSMEs for Business Growth

Walmart’s supplier development program, Walmart Vriddhi, has partnered with Ideas to Impact Foundation (i2i) to empower an additional 100,000 micro, small, and medium enterprises (MSMEs) in India over the next three years. The program aims to provide MSMEs with digital tools, personalized mentorship, and market access to expand their reach both nationally and internationally.

Program Details

  • Digital Learning: The program combines digital learning with business tools to modernize, scale, and grow MSME businesses.
  • Market Access: Participants will gain access to cross-border trade via Walmart Marketplace and integrate into supply chains.
  • Personalized Mentorship: MSMEs will receive personalized mentorship and strategic partnerships to support sustainable business models.

Since its launch in 2019, Walmart Vriddhi has trained over 70,000 MSMEs, with graduates experiencing approximately 55% year-on-year growth. The program has enabled MSMEs to access digital commerce, personalized mentorship, and strategic partnerships.

Jason Fremstad, Senior Vice President, Supplier Development, Walmart, said: “Empowering these entrepreneurs with critical business skills and market access has helped them to build and scale their business sustainably, and contribute to India’s economic growth story.”

Rajneesh Kumar, SVP and Chief Corporate Affairs Officer, Flipkart Group, said: “Our unwavering commitment at Flipkart is to empower MSMEs by democratizing access to digital commerce and vast growth opportunities.”

MSMEs can register for the Walmart Vriddhi program through the website: https://www.walmartvriddhi.org/. The website also provides a consolidated resource platform for small businesses to access offerings from Walmart’s group companies and other resources.

Sellers aiming to sell to the U.S. through Walmart Marketplace can register through this link: https://www.walmartvriddhi.org/marketplace

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