Zivame Brings a Contemporary Fashion Lens to Pongal Celebrations in Chennai with Megha Akash
Chennai: This Pongal, Zivame infused festive tradition with a refined fashion sensibility, hosting an intimate in-store celebration at its Phoenix Marketcity Mall boutique in Chennai. Actor Megha Akash inaugurated the evening, lending a touch of understated glamour while offering guests a first look at the brand’s forthcoming Grand Lingerie Festival, set to launch on January 30.
Styled in vibrant Pongal-inspired décor, the space transformed into a curated retail experience that reflected Zivame’s evolving aesthetic—one that positions intimate wear as an extension of everyday style rather than a hidden layer. Guests explored the brand’s latest offerings across lingerie, shapewear, sleepwear, loungewear, and athleisure, thoughtfully designed to balance comfort, fit, and modern femininity.
Speaking at the celebration, Megha Akash shared,
“Confidence often begins with how comfortable you feel in what you wear, and intimate wear plays a quiet yet powerful role in that. What resonates with me about Zivame is its understanding of real women and real lives—designs that feel effortless and personal. The upcoming Grand Lingerie Festival creates an inviting space for women to discover pieces that truly work for them.”
Reflecting on the brand’s approach, Daman Bali, Head – Brand Marketing, Zivame, said,
“Festivals like Pongal are moments of connection and shared joy, especially in a culturally rich city like Chennai. Through these in-store experiences, we aim to create environments that feel warm, inclusive, and trusted—where women can engage with intimate wear in a relaxed and confident way.”
The celebration captured a larger shift within the lifestyle fashion space, where lingerie is increasingly viewed through the lens of self-expression, wellness, and everyday luxury. By blending cultural relevance with experiential retail, Zivame continues to shape a modern narrative around intimate wear—one rooted in comfort, confidence, and choice.
