7UP Brings Snow to Summer with “7 Days of Super Duper Summer” Campaign

Chennai: 7UP, the Super Duper Refresher, has launched a new campaign to help people beat the summer heat. The campaign features surprising CGI content that transports viewers to a refreshing snow-filled oasis.

According to new global research from 7UP, 81% of Indians say everyday tasks take significantly longer to complete due to rising temperatures. Additionally, two out of three people in hot weather markets like India, UAE, and Saudi Arabia say they’d rather be covered in snow on a scorching day.

The campaign features influencer videos showing snow falling in everyday summer scenes, triggered by the simple act of opening a can of 7UP. The videos will take over social media feeds across the Middle East and South Asia from July 14 to July 20.

Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India, said, “7UP has always been about creating refreshing moments that delight the senses. With this activation, we’ve flipped the script on summer by turning India’s hottest cities into playful, snow-filled escapes.”

Salman Butt, Global Senior Marketing Director at 7UP, added, “The physical impact of extreme heat on our bodies cannot be underestimated, but sometimes a refreshing break is all we need to get back to normal. 7UP delivers the ultimate, Super Duper Refresher to those across the globe.”

The campaign aims to showcase 7UP’s refreshing and cooling properties, providing a much-needed break from the summer heat.