Nissan India Launches Nationwide Test Drive Carnival to Sustain Festive Momentum
Chennai: Nissan Motor India has rolled out a pan-India Test Drive Carnival, aimed at sustaining post-festive showroom momentum and accelerating bookings. The initiative follows a robust October performance driven by strong demand for the New Nissan Magnite during Navratri, Dussehra, and Diwali, further boosted by the recent GST rate reduction.
The campaign invites prospective buyers to experience the thrill and safety of the 5-Star GNCAP-rated New Nissan Magnite, the brand’s flagship compact SUV. As part of Nissan’s experiential marketing strategy, the Carnival blends immersive test drives with festive-themed activations to deepen customer engagement across dealerships nationwide.
Showroom Celebrations Across 24 Cities
Throughout November, Nissan dealerships are being transformed into vibrant community hubs featuring:
- Festive décor and interactive games
- Live RJ events and on-air radio mentions
- Quizzes, giveaways, and meet-and-greet opportunities with popular radio personalities
“The Test Drive Carnival is a celebration of the season and an invitation to experience the refined excellence of the New Nissan Magnite,” said Mohan Wilson, Director, Marketing and Corporate Strategy, Nissan Motor India. “We believe that once customers take the wheel, they’ll discover a driving experience that’s truly a class apart.”
Exclusive Offers During the Campaign
All India (except South Zone)
- Exchange Benefits: Up to ₹60,000
- Cash Benefits: Up to ₹15,000
- Early Booking Extra Cash Benefit: Up to ₹11,000
South Zone
- Exchange Benefits: Up to ₹60,000
- Cash Benefits: Up to ₹10,000
- Finance at 6.99%
- Early Booking Extra Cash Benefit: Up to ₹11,000
Magnite Momentum and Market Impact
The New Nissan Magnite recently earned a prestigious 5-Star Safety Rating in Global NCAP crash tests, reinforcing its position as one of the safest compact SUVs in its segment. Nissan has also extended full GST benefits to customers, reducing prices by up to ₹1 lakh. The launch of the KURO Special Edition in Metallic Grey adds further excitement to the lineup.
With a presence in over 65 countries, the Made-in-India Magnite continues to embody Nissan’s “One Car, One World” philosophy—delivering quality, innovation, and excellence from India to the global stage.
Customers are encouraged to visit their nearest Nissan dealership to test drive the Magnite and enjoy exclusive benefits during the Carnival period
