Tata Gluco+ Unveils Groundbreaking AI-Powered Campaign: “Piyo Goodness, Karo Greatness”
Tata Consumer Products Limited’s Tata Gluco+ has launched a new campaign, “Piyo Goodness, Karo Greatness,” crafted entirely using artificial intelligence (AI) technology. The innovative campaign showcases the brand’s commitment to inspiring youth to channel their energy into positive and collective action.
The thematic film, created in partnership with VML and digital studio RAIDs, tells the story of a group of cleaners who, with the help of Tata Gluco+, harness their energy to create a positive change in their community. The film features a visually striking sequence of a tornado clearing a stadium, symbolizing the power of collective action.
According to Partha Biswas, President & Head – RTD Business, Tata Consumer Products Limited, “Tata Gluco+ has always been about providing instant energy, but with our new positioning ‘Piyo Goodness Karo Greatness’, we are giving it a new, more meaningful twist, to make it more relevant for today’s youth.”
The campaign aims to raise social awareness and inspire consumers to transform energy into acts of meaningful change. Tata Gluco+ is available in five exciting flavors and is widely available in retail stores across the country.
Dr. Sandeep Goyal, Chief Evangelist, RAIDs, expressed pride in the collaboration, stating, “We leveraged a suite of cutting-edge AI tools to create a visually stunning narrative that perfectly captures the essence of Tata Gluco+.”
The “Piyo Goodness, Karo Greatness” campaign marks a significant milestone in Indian advertising creativity, showcasing the country’s growing prowess in creative technology applications.
