Flipkart’s Ethnic Wear Segment Sees Remarkable Growth, Crosses 6 Million Shoppers

Chennai: Flipkart, India’s leading e-commerce platform, has witnessed significant growth in its ethnic wear category, with over 6 million unique customers purchasing ethnic wear in the past year. The segment has seen a strong repeat customer base, with approximately 90% of sales driven by loyal buyers.

Key Trends:

• Young Audience: Nearly half of Flipkart’s ethnic wear buyers are aged between 25-35, reflecting growing digital adoption and evolving fashion preferences among young Indian consumers.
• Tier 3 and Smaller Towns: These regions contribute 55% of overall shopper volume, highlighting the widespread appeal of accessible and affordable ethnic styles.
• Fusion Fashion: The category is experiencing a fusion of traditional designs with current trends, with Indo-Western outfits gaining popularity.

Category Insights:

• Kurta Sets lead at 42% of demand, followed by Sarees (24%) and Kurtis (18%).
• Anarkali suits, Chikankari kurtas, and ready-to-wear sarees have seen significant spikes in demand.
• Regional styles like Chikankari from Lucknow, Bandhani from Gujarat, Paithani from Maharashtra, and Kasavu from Kerala are gaining prominence.

“We’re witnessing remarkable growth in the ethnic wear category. Ethnic fashion has emerged as a key gateway for new shoppers, particularly from Tier 2 and Tier 3 cities.” – Kunal Gupta, Vice President, Flipkart Fashion.

The Indian ethnic wear market is projected to reach USD 558.5 billion by 2033, driven by expanding digital shoppers, cultural pride, and a growing preference for fusion and sustainable fashion. Flipkart remains committed to celebrating India’s cultural diversity while ensuring seamless access to quality ethnic wear.