Flipkart Invests in Video Commerce with ‘Creator Cities’ Initiative
Chennai: Flipkart, India’s homegrown e-commerce marketplace, has announced its continued investment in Video Commerce through its new initiative ‘Creator Cities.’ With 18,000 sq. ft. of production space across Mumbai, Bangalore, and Gurgaon, Flipkart’s Creator Cities are designed to seamlessly integrate content creation, influencer marketing, and commerce.
Infrastructure and Operations
The cutting-edge creator studios will be driven by over 300 production experts and 200+ creators every month, empowering brands to craft powerful, scalable content strategies. The studios are optimized for rapid, high-quality content production, featuring AI-powered real-time tracking and optimization tools. Strict safety protocols, trained crew, and 24/7 medical assistance ensure a safe production environment.
Impact and Growth
Flipkart’s investment in Creator Cities underscores its commitment to enhancing product discovery, consumer trust, and engagement. With video-driven retail gaining traction globally, Flipkart’s pioneering investment in physical content infrastructure positions it at the forefront of India’s next e-commerce revolution. According to Neha Agrahari, Senior Director – Video Commerce, Flipkart, “With ‘Creator Cities,’ we are making a strategic investment in the future of e-commerce, empowering a vibrant ecosystem of creators, brands and sellers to connect with consumers in immersive and authentic ways.”
Video Commerce Growth
Video commerce now stands as a strategic growth pillar for Flipkart, reflecting its continued investment in next-generation retail innovation. By leveraging influencer collaborations and pioneering formats such as farmer-to-customer live streams, Flipkart has not only deepened customer engagement but also enhanced conversion rates. Over the past year, Flipkart has significantly strengthened its Video Commerce offering, with customers spending more than 10 million hours engaging with the platform’s video-led offerings.
