Jockey Launches JKY GrooveTM Collection, Redefining Youthful Athleisure Wear
Mumbai: Jockey, the renowned brand for innerwear, sleepwear, and athleisure, has announced the launch of its latest JKY GrooveTM collection, a style-forward athleisure range designed for young adults aged 18 to 24. The collection is available exclusively in 52 Jockey exclusive stores across India and on the company’s website www.jockey.in
Collection Details
The JKY GrooveTM collection captures the vibrant spirit of Gen Z with trend-driven designs that prioritize both style and ease. Infused with Jockey’s signature comfort, Groove offers a fresh take on athleisure, empowering young adults to express their unique identity with confidence. The collection features oversized fits and youthful cuts, offering a versatile range of wardrobe staples including t-shirts, hoodies, multi-utility cargos, crop tops, and tank tops.
Design Philosophy
Thoughtfully designed for both form and function, each piece combines contemporary silhouettes with on-trend details that inspire freedom of movement and creative expression. According to Nihal Rajan, Chief Marketing Officer, Jockey India, “The Groove collection redefines athleisure by delivering pieces that are not only designed for comfort but also to make a statement.”
Brand Evolution
Since its inception, Jockey’s trajectory has steadily evolved from an innerwear brand to becoming a household name as a leading lifestyle brand. With an ever-evolving range of everyday essentials and athleisure, the brand continues to align itself towards modern tastes and preferences that reflect both changing fashion sensibilities and a commitment to comfort-led design.
