Air Purifier Searches Surge 103% Across India as Pollution Crisis Deepens: Justdial Report

Mumbai: As winter pollution worsened across India’s major metros, consumer interest in air purifiers and vehicular emission checks spiked dramatically, according to new data from Justdial Limited, the country’s leading local search engine.

Key Findings

• Air Purifier Dealers
  • Pan-India searches jumped 103% year-on-year (OND’25 vs OND’24).
  • Demand surged 6x higher in October–December 2025 compared to July–September 2025.
  • Delhi led the trend with a 134% increase year-on-year, and a sixfold rise in November vs October 2025.
  • Other hotspots included Gurgaon and Mumbai.
• PUC Testing (Pollution Under Control)
  • Pan-India searches rose 55% year-on-year.
  • Quarter-on-quarter growth stood at 4%.
  • Delhi recorded a 38% increase year-on-year, with an 11% rise quarter-on-quarter.
  • Mumbai also showed strong traction in PUC-related searches.

Pollution Context

Government monitoring agencies, including the Central Pollution Control Board (CPCB), reported sustained deterioration in air quality during November and December 2025.

• Delhi repeatedly slipped into the Severe and Severe Plus categories, with AQI levels crossing 400 on multiple occasions, triggering stricter measures under the Graded Response Action Plan (GRAP).
• Mumbai, though historically less affected, recorded Poor to Very Poor AQI levels in high-traffic and industrial zones, underscoring that pollution stress is no longer confined to North India.

Consumer Behaviour Shift

The surge in searches highlights a dual response among urban consumers:

• Protective measures indoors – rising demand for air purifiers to safeguard home environments.
• Compliance outdoors – growing awareness of vehicular emission standards through PUC testing.

Broader Implications

Justdial’s findings suggest that pollution is increasingly seen not as a seasonal challenge, but as a persistent factor shaping everyday decisions in India’s cities. From Delhi to Mumbai, consumer urgency reflects both immediate health concerns and a more responsible approach to emissions.