Amagi and Olyzon Collaborate to Revolutionize CTV Advertising

Mumbai: Amagi, a leading cloud-based SaaS technology solutions provider, and Olyzon, an AI-powered CTV advertising platform, have announced a technical collaboration to facilitate the delivery of innovative advertising campaigns on Connected TV (CTV).

This collaboration enables Amagi and Olyzon clients to seamlessly deploy new and diversified CTV ad formats, including in-content ad units, without additional integration efforts or vendors.

Key Benefits:

• Enhanced Viewer Experience: Improved end-to-end experience providing new monetization opportunities for content owners and a high-quality experience for viewers.
• Innovative Ad Formats: Enables seamless fetching and insertion of innovative ad formats generated and optimized by Olyzon’s AI-powered advertising platform.
• Increased Reach: Allows advertisers to use diversified ad formats for increased reach, with six overlays per hour.

Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi, stated, “We are excited to partner with Olyzon to enhance the experience for viewers and advertisers while improving monetization opportunities for streaming content.”

Jules Minvielle, Co-Founder and CEO of Olyzon, added, “This collaboration with Amagi marks a significant milestone for Olyzon, empowering advertisers to thrive in the CTV landscape with unique formats that drive audience engagement and increase publishers’ revenue.”