Amazon’s Multi-Layered Approach to Combating E-commerce Fraud
Chennai: Amazon has implemented a robust approach to protect its ecosystem from fraudulent activities, ensuring a safe and trusted shopping experience for customers. Akshay Sahi, Director & Head of Amazon Prime, Speed & Fulfilment Experience, India, emphasized the importance of customer vigilance and adherence to security practices.
Amazon has introduced several initiatives to enhance customer shopping experience and prevent fraud:
- Enhanced Security Measures: One-Time Password (OTP) verification ensures deliveries reach the intended recipient.
- Rigorous Seller Account Verification: Amazon India deploys seller verification process to minimize fraud and ensure a trustworthy marketplace.
- Secured Packaging: Tamper-evident bags and Security Seals with unique package IDs help identify and prevent tampering.
- AI-Powered Vigilance: Advanced machine learning algorithms detect suspicious patterns and identify potential fraudulent activities.
- 24/7 Customer Support: A dedicated team of customer service agents assists customers in case of issues.
Customers play a crucial role in maintaining the integrity of e-commerce marketplaces. Amazon encourages customers to:
- Verify OTPs in person
- Inspect packages for tampering
- Ensure proper pickup procedures during returns
- Be wary of impersonators
- Report issues promptly to customer service
