ASICS Unveils Iconic GEL-KAYANO 20 in India
Mumbai: ASICS, the global Japanese sportswear brand, has launched the iconic GEL-KAYANO 20 in India, bringing together sneaker culture, high fashion, and immersive experiences at an exclusive event in Delhi-NCR. The event celebrated the comeback of the GEL-KAYANO 20, reimagined for a new generation of sneaker enthusiasts, and marked a bold step forward in ASICS’ SportStyle category.
The GEL-KAYANO 20 features energized color palettes and structural support, blending function with fashion. With dual GEL technology inserts and a GUIDANCE TRUSSTIC support system, this sneaker provides advanced comfort and stability in everyday scenarios. Its versatile styling makes it a statement piece for everyday movement and effortlessly cool.
The launch event was a curated experience designed to ignite the senses and spark cultural experience. The evening featured striking lighting design, product installations, expressive performances, and an immersive coffee rave experience. The setup blended sneaker culture, music, and movement, reflecting the ethos of ASICS SportStyle.
Rajat Khurana, Managing Director, ASICS India and South Asia, said, “The GEL-KAYANO 20 launch marks a significant step in ASICS’ long-term vision to grow our SportStyle category in India. We are excited to engage with a new generation of consumers who seek a blend of performance, authenticity, and self-expression in the products they wear.”
The GEL-KAYANO 20 sneaker is now available in ASICS stores and online, priced at INR 14,999.
