Aveeno Baby Dermexa Range Offers Gentle Relief for Eczema-Prone Baby Skin
Bangalore: With sensitive skin conditions on the rise among Indian children, Aveeno Baby has introduced its Dermexa range — a dermatologist- and pediatrician-tested skincare line designed to soothe and protect very dry, itchy, and eczema-prone baby skin. Formulated with Prebiotic Triple Oat Complex and Ceramides, the range aims to strengthen the skin’s natural barrier and restore moisture balance.
Infant skin is 20–30% thinner than adult skin and has an underdeveloped acid mantle, making it more vulnerable to moisture loss, irritation, and flare-ups of eczema. Atopic Dermatitis (AD), the most common form of eczema, affects genetically predisposed children and is often triggered by environmental factors such as cold weather, harsh soaps, dust mites, and over-bathing. According to recent expert consensus with inputs from the Indian Academy of Pediatrics (IAP), the prevalence of AD in Indian children has increased to between 20–39%, with 60% of cases developing within the first year of life.
Despite the growing incidence, awareness around preventive care and effective management remains low. This October, observed as Eczema Awareness Month, Aveeno Baby and Kenvue are spotlighting the importance of colloidal oatmeal-based skincare in managing sensitive skin. Colloidal oatmeal, rich in proteins, vitamins B and E, and nourishing lipids, is the only over-the-counter skin protectant recognized by the U.S. FDA for eczema relief.
The IAP recommends emollients containing ceramides, lipids, and colloidal oatmeal for managing Atopic Dermatitis. Reinforcing this, Kenvue released standardized consensus recommendations highlighting the therapeutic benefits of oat-based moisturizers for children’s sensitive skin.
The Aveeno Baby Dermexa range includes two key products: the Moisturizing Wash and the Moisturising Cream. The Wash gently cleanses without disrupting the skin barrier and is soap-free, tear-free, hypoallergenic, and fragrance-free — ideal for daily use. The Cream provides 24-hour hydration, reduces flare-ups, and is enriched with ceramides for barrier repair. Both products are non-greasy, fast-absorbing, and safe for newborns.
Free from parabens, dyes, alcohol, and fragrance, the Dermexa range combines natural oat science with clinical efficacy to offer lasting relief. Whether during dry winters or humid monsoons, Aveeno Baby Dermexa helps keep baby skin soft, nourished, and protected — offering comfort and care for every season
