Boost Hosts Young Fans with MS Dhoni for India vs USA T20 Screening
Chennai, February 16, 2026: Boost, from Hindustan Unilever Limited, organised a special match-screening experience for 50 young fans, who watched the India vs USA T20 game alongside cricket icon MS Dhoni at Taj Lands End.
The experience was part of a nationwide on-pack consumer campaign, where buyers of select 500g Boost packs could scan a QR code and submit messages for Dhoni. Winners were selected from thousands of entries received across the country.
The initiative aimed to strengthen Boost’s long-standing association with cricket and youth engagement, offering fans a chance to interact with Dhoni and celebrate the sport in an exclusive setting.
Company representatives said the campaign reflects Boost’s focus on inspiring young people through sport, energy and determination, while creating memorable brand-led experiences beyond traditional advertising.
