Campus Activewear Launches Air Capsule Pro with New Campaign Film
Mumbai: Campus Activewear, a leading Indian sports and athleisure brand, has unveiled its upgraded Air Capsule Collection – Air Capsule Pro. This new variant is designed to cater to the fast-paced lifestyle of young people, offering a unique blend of style, comfort, and functionality.
The Air Capsule Pro is engineered for versatility, seamlessly transitioning between different life contexts, including work, workouts, gigs, gatherings, and getaways. With its enhanced impact cushioning and elevated design language, this shoe is perfect for various daily activities. The brand aptly describes it as a “cultural shorthand for unbounded movement,” reflecting Gen Z’s fluid and dynamic lifestyle.
A dynamic brand film featuring actor Siddhant Chaturvedi showcases the shoe’s versatility as it effortlessly moves between different roles and activities. This campaign will be rolled out as a digital-first initiative, focusing on Video+, social networking platforms, influencer collaborations, and e-commerce to maximize reach and conversion.
Nikhil Aggarwal, CEO and Whole Time Director of Campus Activewear Ltd, emphasizes the significance of this launch, stating, “Air Capsule Pro represents a decisive leap in our innovation journey, transforming a consumer-favourite technology into an active lifestyle ecosystem… We are reinforcing our long-term commitment to building future-forward products and stories that combine form, function, and foresight while celebrating the individuality, confidence, and instinct of the youth to move their way.”
The Air Capsule Pro collection embodies Campus Activewear’s commitment to creating products that cater to the dynamic lives of young people, solidifying its position as a leading homegrown brand in the sports and athleisure segment. With its innovative design, versatile functionality, and engaging campaign, Air Capsule Pro is poised to resonate with the youth and make a lasting impact in the market.
