FINANCE

Cellecor Strengthens South India Presence with Strategic Partnerships

Mumbai: Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics brands, has announced its partnership with LOT Mobiles and Sonovision Electronics Private Limited, two of the most trusted retail chains in South India. Through these strategic alliances, Cellecor is targeting ₹100 crore in annual business from the region. LOT Mobiles, with its 150+ stores across Andhra Pradesh and Telangana, and Sonovision, with over 75 outlets across 26 cities, will help Cellecor expand its retail visibility and tap into the growing demand for consumer electronics in South India.

Expanding Retail Presence

The partnership with LOT Mobiles is expected to generate ₹50 crore in annual business, while the collaboration with Sonovision is expected to add another ₹50 crore. According to Ravi Agarwal, Co-Founder and Managing Director of Cellecor Gadgets Limited, “South India is one of the most vibrant and fast-growing markets for consumer electronics.” This expansion will further reinforce Cellecor’s strong offline network, which already spans 65,000+ retail touchpoints, 1,800+ distributors, 2,000+ service centres, and 8 exclusive brand stores across India.

Increasing Accessibility and Affordability

By leveraging the deep-rooted retail presence and customer trust of LOT Mobiles and Sonovision, Cellecor aims to make advanced technology accessible and affordable to every household. With these partnerships, Cellecor is well-positioned to achieve its target of ₹100 crore in annual business from the region and continue its mission of providing innovative and high-quality consumer electronics to the Indian market.

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