Food

Doritos Expands Flavour Portfolio in India with Global Icons

Chennai: Doritos, PepsiCo’s iconic nacho chip brand, has introduced two of its most iconic global variants – Cool Ranch and Jalapeño Salsa Mexicana – to India. The launch marks a significant milestone for the brand in India, building on the success of popular local variants.

Cool Ranch delivers a creamy, herby tang, while Jalapeño Salsa Mexicana packs a chilli punch – both carefully adapted for Indian palates without compromising the signature Doritos crunch. The new variants are now available in select modern trade outlets, e-commerce platforms, and quick commerce channels across major metro cities.

Aastha Bhasin, Category Lead – Doritos, PepsiCo India, said: “India’s snacking landscape is evolving rapidly, driven by consumers who seek flavours that are adventurous yet familiar. With the introduction of Cool Ranch and Jalapeño Salsa Mexicana, we’re responding to this growing appetite by bringing iconic, globally loved flavours to India.”

The new Cool Ranch and Jalapeño Salsa Mexicana variants are priced at INR 20 and INR 50, making them accessible to a wide range of consumers. The launch is accompanied by a series of quirky digital films that showcase the brand’s bold flavours and signature crunch.

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