DP World Launches ‘Go Beyond’ TV Campaign Featuring Sachin Tendulkar, Suryakumar Yadav and Abhishek Sharma
Chennai: Global supply chain company DP World has launched a new TV campaign titled “Go Beyond” ahead of the ICC Men’s T20 World Cup, featuring cricketers Sachin Tendulkar, Suryakumar Yadav and Abhishek Sharma. The campaign is built around DP World’s “Going Beyond Boundaries” brand platform.
The film draws parallels between cricket and logistics, highlighting innovation, continuous improvement and the drive to push beyond past benchmarks. Conceptualised by Ogilvy India and directed by Faraz Ali, the campaign presents a generational narrative bringing together an iconic legend and emerging cricket stars.
Sachin Tendulkar said the campaign reflects how success in both cricket and logistics comes from pushing limits and inspiring the next generation. Abhishek Sharma described the tournament as an opportunity to create his own legacy, while India captain Suryakumar Yadav said the team aims to make history and defend its title on home soil.
Hemant Kumar Ruia, Country Manager – India Subcontinent, DP World, said the campaign highlights the company’s commitment to innovation and challenging conventions, mirroring how modern cricketers are redefining the sport.
The campaign will be broadcast across television and digital platforms through the ICC Men’s T20 World Cup final on March 8 and promoted across DP World’s global social media channels.
