Flipkart Acquires Majority Stake in Minivet AI to Boost GenAI-Powered E-commerce Innovation
Chennai: Flipkart, India’s leading homegrown e-commerce marketplace, has announced the acquisition of a majority stake in Minivet AI, a fast-growing AI/ML solutions provider founded in 2024. The strategic move underscores Flipkart’s commitment to building advanced Generative AI (GenAI) capabilities at a time when online retail is rapidly shifting towards visual-first, conversational, and AI-led discovery.
The acquisition is expected to accelerate Flipkart’s transition to a more intuitive, interactive, and immersive shopping experience. Minivet AI specializes in generative video for e-commerce, transforming static product catalogs into dynamic, engaging video content at scale. Its proprietary platform, built on sophisticated model orchestration and deep performance optimization, delivers high-quality results at a fraction of traditional production costs. Beyond video, Minivet AI offers a full suite of AI-driven solutions, positioning itself as a comprehensive GenAI partner for online retail platforms.
Commenting on the partnership, Aditya Rachakonda, Founder, Minivet AI, said:
“This partnership with Flipkart is a pivotal moment for Minivet AI. It allows us to accelerate the deployment of our proprietary GenAI solutions—from catalog videofication to conversational search—directly onto India’s leading e-commerce platform, making shopping more intuitive and immersive for millions of customers.”
The deal strengthens Flipkart’s long-term technology portfolio, ensuring the company remains at the forefront of digital commerce innovation. The acquisition is subject to customary closing conditions.
Ravi Iyer, Senior Vice President – Corporate, Flipkart, added:
“Acquiring Minivet AI is a strategic investment that enhances Flipkart’s core GenAI capabilities by integrating niche talent and proprietary technology. Solutions such as catalog videofication and semantic search are critical to meeting the rising demand for visual-first and video-first commerce, driving higher customer engagement, conversions, and long-term innovation across Flipkart and the wider Flipkart Group ecosystem.”
