Flipkart Sets Industry Benchmark with 100-Hour Beauty Live Stream
Chennai: Flipkart, India’s homegrown e-commerce marketplace, has successfully completed a 100-hour uninterrupted beauty live commerce marathon, setting a new industry benchmark. The live stream, held during Flipkart’s Glam Up Fest 2025, featured over 140 beauty brands, 40+ guest influencers, and more than 100,000 engaged viewers.
Key Highlights
- Engagement: The live stream saw a 2.5X spike in engagement compared to the business-as-usual period.
- Interactive Formats: The event included interactive formats like “Spin the Wheel,” where creators and influencers would spin and complete fun, unpredictable beauty tasks.
- Celebrity Visits: The live stream featured surprise visits from India’s most-loved celebrities and influencers, including Tamannaah Bhatia, Ankush Bhaguna, and Aoora.
“Our 100-hour livestream redefined online beauty retail,” said Neha Agrahari, Senior Director, Video Commerce, Flipkart. “This initiative wasn’t merely about transactions; it was a strategic approach to cultivate a vibrant, creator-powered ecosystem.”
The milestone highlights the growing trend among Indian consumers, particularly Gen Z and Millennials, who are increasingly drawn to video-first, community-driven formats. With 2 in 3 Gen Z shoppers seeking validation through real-time engagement, the 100-hour Flipkart Beauty livestream reflects a broader shift in shopping behavior.
