HMD Names Sreeleela as Vibe Face of Its Smartphones in India
New Delhi: HMD has appointed actor Sreeleela as the Vibe Face of HMD smartphones in India, as the company prepares its upcoming festive campaigns and consumer initiatives.
Under the association, Sreeleela will feature in HMD’s campaigns across outdoor, print, digital, social media, video platforms and influencer networks.
The partnership comes as HMD continues to expand its smartphone presence in India, with a focus on technology and products positioned at accessible price points.
Ravi Kunwar, VP and CEO, HMD India and APAC, said Sreeleela’s connection with young audiences would support the brand’s upcoming festive campaigns and the next phase of its smartphone portfolio.
Sreeleela said she was looking forward to being part of HMD’s next chapter in India and its approach to making technology more accessible and relevant to consumers.
