ICICI Prudential Life Launches ‘ICICI Pru Wealth Forever’ for Simplified Legacy Planning
Chennai: ICICI Prudential Life Insurance has introduced ICICI Pru Wealth Forever, a new life insurance product aimed at offering customers a simple, tax-efficient solution for legacy planning and long-term financial security for their families.
The product features a life cover that increases every month until the policyholder reaches the age of 99 years. In the event of the policyholder’s demise, the entire life cover amount is paid to the beneficiaries as a tax-free payout. If the policyholder survives the policy tenure, all premiums paid are returned, making it a unique blend of protection and capital preservation.
ICICI Pru Wealth Forever has been designed to simplify legacy planning by ensuring a seamless transfer of wealth to the next generation. The product is targeted at individuals seeking long-term financial continuity for their loved ones, along with certainty and ease of planning.
Illustrating the benefits, a 55-year-old business owner investing ₹30 lakh annually for seven years can start with a life cover of ₹1.5 crore, which continues to grow over time. In the unfortunate event of death at the age of 85, the nominee(s) would receive ₹10 crore as a tax-free benefit, helping safeguard the family’s financial future and preserve the individual’s legacy.
Commenting on the launch, Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance Company Limited, said that with rising incomes and increasing life expectancy, legacy planning has become an important financial priority. He added that ICICI Pru Wealth Forever has been specifically designed to simplify this process while ensuring financial security for the next generation.
He further noted that the product includes complimentary health check-ups, enabling customers to proactively monitor and manage their health over the policy term.
Reinforcing its customer-centric approach, ICICI Prudential Life highlighted its industry-leading claim settlement ratio of 99.3% in H1 FY2026, with an average turnaround time of 1.1 days for non-investigated claims, supported by streamlined and efficient claim settlement processes.
