CavinKare’s Indica Easy Launches Humorous “So Easy, Anyone Can Do It” Campaign
Chennai: CavinKare’s Indica Easy, India’s No.1 Shampoo Hair Color brand (Source: NielsenIQ Retail Measurement Report, MAT Sep25), has unveiled a new digital campaign titled “So Easy, Anyone Can Do It!”. The initiative uses humour and relatable everyday scenarios to highlight the brand’s promise of effortless, do-it-yourself hair coloring.
The campaign comprises ten short, character-driven digital films that flip the script on dependency in daily life. Each film portrays characters who typically rely on others for simple tasks but confidently manage their own hair coloring with Indica Easy. The light-hearted storytelling reinforces the brand’s core proposition of convenience and self-reliance.
Speaking about the campaign, Rajat Nanda, Business Head – Personal Care, CavinKare, said: “With ‘So Easy, Anyone Can Do It!’, we wanted to celebrate the confidence and independence that comes with taking control of your own hair color. Indica Easy has always been about making hair coloring simple for everyone. These short films highlight how stress-free the process is, bringing fun to self-grooming while reflecting a cultural shift toward practicality over perfection.”
Relatable Characters, Everyday Situations
The digital video campaign features characters such as “Lazy Dad,” who avoids chores but easily colors his hair, and “Clueless Husband,” who struggles with routine tasks yet achieves salon-quality results at home. Other films include Boss, Messy Roommate, Neighbor Aunty, Help Wife, Daughter Dad, Clumsy Husband, Lazy Husband, and Clueless Friend. Each vignette blends humour with relatable situations to emphasize ease of use.
Digital Rollout
The campaign has been launched across Indica Easy’s official social media channels, leveraging short-format videos optimized for digital engagement. By combining wit and storytelling, the initiative aims to spark organic conversations around DIY grooming, convenience, and self-empowerment.
Audiences can watch the films here:
- Boss
- Messy Roommate
- Lazy Dad
- Neighbor Aunty
- Help Wife
- Daughter Dad
- Clumsy Husband
- Lazy Husband
- Clueless Husband
- Clueless Friend
