22 iPhones, 666 Roses/Min, and ₹68K Tips — Instamart’s 2025 Was Insta-Worthy

Chennai: From midnight cravings to festive splurges, 2025 was the year India shopped at the speed of thought. Swiggy’s Instamart revealed its fifth annual order analysis, showcasing how quick commerce became a daily ritual across metros and Tier-II cities alike.

Big Spenders, Tiny Carts & Wild Combos

• Top spender of 2025: ₹22 lakh on 22 iPhone 17s, gold coins, air fryers, and everyday essentials like milk and mints.
• Smallest cart: ₹10 spent on a printout in Bengaluru.
• Biggest single order: ₹4.3 lakh on three iPhones by a Hyderabad user.
• Quirkiest combo: A ₹1.7 lakh iPhone paired with a ₹178 lime soda in Bengaluru.

India’s Cart Culture Gets Bolder

• A Chennai user spent ₹1.06 lakh on condoms across 228 orders.
• Bengaluru led tipping trends with ₹68,600 in delivery tips, followed by Chennai at ₹59,505.
• Mumbai’s gold rush peaked with a ₹15.16 lakh order, while a Noida user splurged ₹2.69 lakh on tech gear.

Doodh, Chips & Desi Breakfasts

• India ordered over 4 packets of milk per second — enough to fill 26,000 Olympic pools.
• Paneer outsold cheese by 62%, while butter and spreads stayed breakfast favourites.
• Masala chips topped late-night orders in 9 of the top 10 cities.

Cart Champions & Kitchen MVPs

• Power users crossed 1,000+ orders in Kolkata, Mumbai, Kochi, and Gurgaon.
• Kochi’s curry leaf lover placed 368 orders — nearly one per day.
• Peak shopping hours: 7–11 AM and 4–7 PM.

Speed Meets Surprise

• Fastest delivery: Maggi noodles in Lucknow in under 2 minutes.
• iPhone 17s reached Pune and Ahmedabad users in under 3 minutes.
• A Chennai user snagged ₹1 lakh worth of tech for just ₹7,000 during Instamart’s Quick India Movement sale.

Roses, Red Bull & Rakhi

• Valentine’s Day saw 666 rose orders per minute; Bengaluru peaked at 1,780 orders/min for roses and chocolates.
• Mondays emerged as India’s top gifting day.
• Mumbai’s Red Bull fan spent ₹16.3 lakh on Sugar Free cans.
• Chennai’s pet parent spent ₹2.41 lakh on pet supplies.

Tier-II Cities & Wellness Boom

• Rajkot led growth with a 10x YoY surge, followed by Ludhiana (7x) and Bhubaneswar (4x).
• Health orders soared in Bhopal (16x), Varanasi, Ludhiana, and Warangal.

Protein, Korean Flavours & Chai Reigns

• Protein bars, shakes, and yoghurts dominated wellness carts.
• Gochujang sauce orders in Bengaluru jumped 491%.
• Chai remained India’s favourite — 1.3 cups for every coffee ordered.

Instamart’s 2025 story is one of speed, scale, and spontaneity — proving that in India, every cart tells a story. And this year, those stories were crunchy, creamy, and absolutely Insta-worthy.