Challani Jewellery Mart Names Jason Sanjay as Brand Ambassador

Chennai: Challani Jewellery Mart has appointed Jason Sanjay as its official brand ambassador, with plans to feature him in social media initiatives and advertising campaigns across multiple platforms.

The jewellery retailer, which operates in Chennai, Madurai and Puducherry, offers collections including antique, diamond, temple, Jadau Polki and platinum jewellery. The association is aimed at strengthening the brand’s engagement with younger consumers.

Jayantilal Challani, managing director of Challani Jewellery Mart, said Jason’s association aligned with the company’s plans to connect with a younger audience while maintaining its established customer relationships.

Jason Sanjay said the partnership reflected a shared approach to building an identity while respecting an established legacy.

Meena Chhabria, chief marketing officer of Challani Jewellery Mart, said the collaboration was intended to make the brand more relevant to younger consumers, particularly Generation Z.

The company said the partnership would feature its jewellery collections and support its communication across advertising and social media platforms.