Minister White Expands Presence in Chennai with 56th Showroom
Chennai: Minister White Clothing, a leading brand in men’s ethnic wear, has launched its 56th Exclusive Brand Outlet (EBO) at Thiruvottriyur, Chennai. This marks the brand’s sixth outlet in Chennai and 36th in Tamil Nadu, solidifying its strong presence in the state. The new showroom is strategically located near the Tollgate Metro Station, making it easily accessible to the vibrant communities of North Chennai.
Bringing Tradition Closer to Customers
The showroom offers Minister White’s signature range of dhotis, shirts, colourful matching Shirt-Dhoti combos, and fine fabrics. According to Suresh Ramasubramaniam, Chief Business Officer, Minister White Clothing, “With every new showroom, Minister White is bringing traditional attire closer to customers who value authenticity, quality, and variety.” The brand has consistently been the go-to name for men’s ethnic wear, from daily dhotis to festive combos and premium fabrics.
Innovative Products and Expansion Plans
Minister White’s product portfolio includes Cotton and Linen Shirts, Cotton and Pure Silk Dhotis, Panchakacham and Devotional Dhotis, and more. The brand’s innovative Flexiwaist™ dhoti provides a comfortable and adaptive fit, making it popular among youngsters. With the launch of the Thiruvottriyur showroom, Minister White now operates 56 EBOs across South India and retails through over 5,000 Multi-Brand Outlets nationwide. The company aims to reach 100 EBOs by FY 26-27 and plans to expand into North India and international markets.
Commitment to Tradition and Quality
S. Pothiraj, Managing Director & CEO, OTTO Clothing Pvt. Ltd., emphasized the brand’s commitment to serving customers in every market where tradition is celebrated as a way of life. “What excites us most is the way youngsters today are embracing the dhoti—not only for weddings and family functions but also during traditional day celebrations at offices and colleges,” he said. Minister White’s vision is to make the brand synonymous with traditional wear in every Indian household.
