AUTOMOBILE

Nissan and Spinny: A New Era in Used Car Exchange

Chennai: Nissan Motor India Pvt. Ltd. (NMIPL) has entered a strategic partnership with Spinny, India’s leading full-stack used car platform, making it a ‘Preferred Exchange Partner Platform’ across Nissan dealerships in India. This industry-first collaboration aims to offer enhanced exchange benefits to customers while creating new business opportunities for dealer partners.

Key Benefits and Features

Under this partnership, customers who exchange their vehicles through Spinny will be entitled to exclusive exchange benefits on the purchase of new Nissan vehicles. Spinny’s vehicle evaluation teams will be deployed at Nissan dealerships, ensuring seamless and timely vehicle assessments. A streamlined exchange claim process will also be implemented, where a Spinny-issued ‘Buying Letter’ will be accepted as valid proof of exchange, eliminating the requirement for transferred RC documentation.

Business Impact and Future Plans

This initiative empowers Nissan’s dealer network with additional avenues to liquidate used car inventory and generate incremental leads through joint marketing campaigns. Spinny will feature Nissan Motor India’s exchange offers prominently across its digital platforms, while Nissan Motor India will integrate Spinny branding into its own promotional campaigns.

According to Saurabh Vatsa, Managing Director, Nissan Motor India, “This collaboration represents a strategic initiative aimed at strengthening our vehicle exchange ecosystem, enhancing the overall customer experience, and contributing meaningfully to dealership growth.”

Niraj Singh, Founder & CEO of Spinny, said, “Our partnership with Nissan Motor India is another step toward redefining how car ownership and upgrades are experienced in India.” This collaboration is expected to set a new benchmark for OEM-used car platform integrations, offering a win-win proposition for customers, dealerships, and both brands.

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